Free to start, then three plans priced by conversations.
A Free plan with 100 conversations a month, then three self-serve plans with web chat and email included, each with a monthly credit allotment and a published overage rate. Voice and SMS add on to any paid plan, and a chat and email trial needs no card.
$0
a month
100 conversations a month on web chat and email, with no card. It stops at the allowance until next month, and you can move to a paid plan any time.
For independent shops, single-location restaurants, and small ecommerce brands handling their own queue.
$99
a month
or $79 a month billed annually
250 credits a month
then 45¢ a credit
Web chat and email included, with voice and SMS as add-ons
Square or Shopify integration
Visual conversation designer
Calls billed per conversation in ten-minute blocks, with no setup fee
For agencies and operators running Merrows on behalf of multiple businesses or franchise locations.
$399
a month
or $319 a month billed annually
1,200 credits a month
then 38¢ a credit
Everything in Starter
Manage multiple client businesses, with roles
Shared conversation templates
Volume-based billing across client businesses
For multi-location brands whose phone and chat volume has outgrown a single queue.
$999
a month
or $799 a month billed annually
3,500 credits a month
then 32¢ a credit
Everything in Growth
A/B testing across conversation versions
Per-location routing and reporting
The lowest overage rate we publish
For multi-region brands with their own helpdesk, order system, and compliance requirements.
Quoted
Committed allotment, invoiced directly.
Everything in Scale, with every channel included
Custom adapters (POS / OMS / helpdesk)
Dedicated infrastructure and an SLA
Invoiced, with a committed allotment
Add phone calls and text messages to any plan.
Web chat and email come with every plan. Phone calls and text messages each run on a local number, so they are monthly add-ons on any self-serve plan. Enterprise includes every channel.
$49
a month
Your AI-powered rep answers phone calls on a local number of its own.
$29
a month
Customers text a local number and get their answers by SMS.
$69
a month
Voice and SMS together on the same local number.
Add-ons bill monthly, on an annual plan too. Choosing one at signup asks for a card, and its fee starts when the trial ends. The SMS add-on is for customer conversations. Marketing texts are not supported.
You pay for conversations the AI-powered rep finished or handed to your team.
Every plan comes with a monthly allotment of credits. A conversation uses credits when the AI-powered rep resolves it or hands the customer to your team, and a handoff counts when the AI makes it. A web chat or email conversation uses one credit and an SMS thread uses two. A phone call uses three credits for every ten minutes it starts, counted up to the moment the handoff begins, so a four-minute call is three and a 25-minute call is nine.
A conversation uses nothing when it fails on our side or the customer leaves before it gets going. If nobody picks up a transfer, the AI passes the customer to your team by email or ticket, so the request still reaches you.
There is no setup fee. When a month runs long, overage is metered at the plan rate above, or you can add a reload pack: 100 credits for $39, 300 credits for $99, 1,000 credits for $290. Enterprise customers are quoted directly and billed by invoice.
Every paid plan starts with 14 days free. A web chat and email trial needs no card, and it stops at the end unless you add one. Choosing voice or SMS at signup asks for a card, because the phone number costs money from the first day, and the add-on fee starts when the trial ends. The Free plan has no trial and no overage: it stops at its monthly allowance until the next month.
A month beyond the Scale allotment is quoted directly.
When your volume runs past what Scale covers, our team quotes a committed allotment for it in the first conversation.