Everything businesses ask before putting an AI-powered rep on the phone.
Straight answers about channels, integrations, pricing, and what happens when a customer needs a human. Ask the chat bubble on this page anything we missed.
The basics
What is Merrows?
Merrows is an AI-powered rep. Businesses put it on the phone, web chat, SMS, and email: taking orders, answering questions, tracking shipments, handling returns and exchanges, booking appointments, and handing off to your team when a person is needed.
Which channels does Merrows support?
Merrows agents work across voice (phone calls), web chat, SMS text messaging, and email. The same conversation design runs on every channel, with channel-specific wording where it matters.
What languages does Merrows support?
Merrows talks with customers in thirteen languages: English, German, Spanish, French, Korean, Chinese, Polish, Ukrainian, Russian, Czech, Slovak, Croatian and Bulgarian. A Playbook written in English is translated for the other conversation languages. The portal and this website are in fifteen languages, including Italian, Japanese, Arabic, Hebrew and the Nordic languages.
What happens outside business hours?
The agent answers around the clock. You control after-hours behavior, so it can keep taking orders and answering questions, book a callback, or take a message for your team.
What it handles
What happens when the AI cannot help a customer?
The agent escalates to a human. Depending on your setup it can transfer a phone call to your staff, open a ticket in your helpdesk, or send the conversation to your team by email, and it tells the customer what to expect either way.
Can Merrows take a phone order into my point of sale?
Yes. For restaurants on Toast or Square, Merrows sells from your live menu, reads the total back to the caller, and the order lands in your point of sale with the kitchen ticket printing like any other. The same order flow runs on website chat and over text.
Can Merrows tell customers where their order is?
Yes. With your order system connected, the agent looks up recent orders and answers "where is my order" questions with real shipping status, with no human touching the ticket.
Does Merrows handle returns and exchanges?
Yes. The agent checks eligibility against your order system, starts the return or exchange, and walks the customer through what happens next.
Can Merrows book appointments?
Yes. For service businesses like auto shops, the agent offers open slots and books, reschedules, or cancels appointments through your booking system.
Can Merrows manage customer subscriptions?
Yes. For stores that sell subscriptions, the agent can check a subscription's status and pause, resume, or cancel it for the customer, following the rules you set.
Setting it up
How long does it take to get set up?
Self-serve signup creates a working AI-powered rep right away from your business profile, and you can refine conversations, connect integrations, and add a phone number from the portal as you go. Moving an existing number takes as long as your carrier takes.
What integrations does Merrows support?
Merrows connects to Shopify and Recharge for orders and subscriptions, Redo for returns, Toast and Square for restaurant point of sale, Shopmonkey and Tekmetric for auto shops, and the Gladly, Gorgias, Kustomer, Zammad, Zendesk and Zoho Desk helpdesks. It answers calls on its own business phone number and embeds as chat on WordPress, Wix, Squarespace and Webflow sites.
Can I customize what the AI says?
Yes. The portal has a visual conversation designer. You read the conversation as a list of steps, change any line, and check it before you publish.
Does Merrows support A/B testing?
Yes. You can run experiments that split traffic between conversation variants and compare outcomes before rolling a change out to everyone.
Can I get a phone number for my AI-powered rep?
Yes. You can get a dedicated phone number from the portal, or forward the business line you already have, and the agent answers calls and text messages on it.
Can I add Merrows chat to my website?
Yes. Merrows ships an embeddable chat widget: paste a small script tag on your site and the same AI-powered rep that answers your phone handles web chat, themed to match your brand.
Plans, trials and data
How does pricing work?
Merrows uses outcome-based credits. A web chat or email conversation is 1 credit and an SMS thread is 2. A phone call is 3 credits for every ten minutes it starts. Web chat and email come with every plan, and voice and SMS are monthly add-ons. Plans include monthly credits with reload packs for a busy month, and every new account starts with a 14-day free trial. Enterprise plans are sales-led and include every channel.
Can I try Merrows before buying?
Yes. You can open a demo workspace (a restaurant, an online store, or an auto shop) and talk to the demo agent yourself. Every new account also starts with a 14-day free trial.
Do I pay for a call the AI could not finish?
Only when it resolves the conversation or hands the customer to your team, and a handoff counts when the AI makes it. A failure on our side uses nothing, and so does a caller who hangs up before the conversation gets going.
How does Merrows handle my customers' data?
Conversations are processed to run your AI-powered rep. Data is stored per business and never shared between businesses, personal information is redacted from analytics events, and you can request deletion at any time. See the privacy policy for the full details.
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