Phone orders that land in Toast.

The phone is answered by name, with the hours and the wait if they ask. A caller who wants to order is walked through it item by item, with the modifiers and sizes your menu actually carries, and read the total before it is placed.

A caller who asks for a person gets one. Merrows transfers the call to the line you name and tells the caller what is happening. When nobody picks up, the request goes to your team by email or as a ticket, with the transcript, and the caller is told so.

The menu Merrows sells from is your Toast menu, synced rather than retyped, so a price change or an item marked out of stock reaches the phone line without anyone editing a second copy.

A completed order is sent to Toast and prints to the kitchen like any other. The ticket shows the caller's name and number and the pickup time they were quoted, so the counter can answer "is it ready" without asking who took the call.

The same Playbook runs on your website chat and over text. A regular who texts "the usual" on a Friday gets the same menu, the same order flow and the same Toast ticket as a caller, and you read the transcript of both in one place.

You pay per conversation Merrows handles: an order placed, or a call handed to your staff with the details gathered. A caller who hangs up early uses nothing, and a call uses three credits for every ten minutes it starts, so a caller who takes their time over the menu rarely costs more. The cost guide explains how that compares with a per-minute plan.