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Toast

Phone orders that land in Toast.

A restaurant on Toast already has its menu, its prices and its kitchen tickets in one place. Merrows puts the phone line on the same footing: every call is answered, the order is taken against the live menu, and it arrives in Toast the way an online order does.

Toast

What the caller hears

The phone is answered on the first ring, by name, with the hours and the wait if they ask. A caller who wants to order is walked through it item by item, with the modifiers and sizes your menu actually carries, and read the total before it is placed.

A caller who asks for a person gets one. Merrows transfers the call to the line you name and tells the caller what is happening, and when nobody picks up, it takes the order itself rather than sending them to voicemail.

What happens in Toast

The menu Merrows sells from is your Toast menu, synced rather than retyped, so a price change or an item marked out of stock reaches the phone line without anyone editing a second copy.

A completed order is injected into Toast and prints to the kitchen like any other. The ticket shows the caller's name and number and the pickup time they were quoted, so the counter can answer "is it ready" without asking who took the call.

Beyond the phone

The same conversation runs on your website chat and over text. A regular who texts "the usual" on a Friday gets the same menu, the same order flow and the same Toast ticket as a caller, and you read the transcript of both in one place.

Pricing follows outcomes: an order placed is a resolved conversation, and a call that ended in a transfer or a hang-up costs less or nothing. There is no per-minute charge for a caller who takes their time over the menu. The cost guide explains how that compares with a per-minute plan.

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